Dear Starbucks,
As a patron that visits mostly your Portland stores at least 20 times per month if not significantly more, including some necessary evening and afternoon caffeine injections, I find it really sad that your business decisions seem to include a lot of unnecessary waste.
This isn’t some rant about how you are evil by trying to conquer the world of coffee retailing (if you haven’t already) but some long-considered feedback about waste that is apparent to me as a consumer, and things that could be easily rectified.
Below you’ll find a few reasons that could be dealt with. I’ve even included some suggestions so I’m not one of those complainers that actually offers no input on how to make things better.
You don’t offer recycling for plastic, glass, or paper in your stores. At our office, we’ve decided to put your paper cups to good use for something (stay tuned for this one) since it pains me to toss them away at your store. We used to carry them back to our office to recycle, but that is so boring and would be unnecessary if you had a recycling container on-site. As a side note, it really frustrates me when I get a “double cup” from baristas. Isn’t that what the sleeve was intended for? Quick fix: Get some recycling bins from your local garbage suppliers and put them in the store. It doesn’t have to be fancy, just useful.
Only 10% recycled fiber in your cups? Come on now. 10% is barely anything. But I’m ignorant about food-container laws, so maybe this isn’t your fault. I’ll not press it. Quick fix: Have cups produced with higher recycled materials if possible.
Your “Song of the day” idea is great. But why print cards to give away? This is just more wasted paper and trash. Shame on you! Ya’ll are from Seattle, right? Aren’t you all tree-huggers up there, or is the money starting to get in the way of business decisions? Quick fix: Give away a different code every day on something like starbucks.com/song/ or print the code on your cups or the hot-sleeves.
You’re selling songs on itunes now instead of a CD. This is great! But please don’t make us buy cardboard to go download electronic music. But, at least this is a step in the right direction. Now if only I could recycle the cardboard after I download my music onto the laptop or ipod touch through the on-site t-mobile hotspot…
Also, please stop putting more add-on sale stuff into your stores. I know it’s nice to make more money (hey, I like it too) but I don’t want to buy a book or a stuffed animal with my morning coffee. The extra space could be used for expanding your food offerings (good job on the bacon-avacado-burrito thingy and the lunch salads) to include some items that are presumably healthier than the glazed donuts and chocolate coffee cake. I for one would by more food-ish items for breakfast or lunch.
Thanks for listening.