What to buy for the SEO on your list?
1. Backlinks:
They’ve for sure got some web project going that they could always use a link for, and the best thing you could give them is a link they don’t have to work hard for. Even if it’s just to their own blog, they can figure out some voodoo on how to redirect that link power to whatever they want.
I’ll start. So here you go, Brian, Merry Christmas.
2. SEO Tool Subscription:
Got a really cool tool that you use if you’re an SEO? Give a subscription to your SEO friend. I know you want to keep it quiet on what really works for you, so maybe you give a subscription to what you used to use and thought was the best until you found what you actually use now. Or maybe you’re nicer than that and give a subscription to what truly rocks. Either way, paying for someone’s subscription that they base their livelihood on is about the best thing you can give professionally, other than a killer bonus if the SEO works for you. But yeah, fat chance of that unless the employer really values you.
3. Amazon Gift Card:
There is no chance you’re going to be able to figure out what your SEO will actually like, and if by some miracle you do, they will want the better version of what you bought. So unless you find something on their wish list you are actually willing to pony up for, just give them an Amazon Gift Card.
Disclaimer: I am basing this on a few SEOs that I know who are all pretty much all the same. Quirky (and not always in a good way), super smart, and very picky and focused on success. There’s probably some other types of SEOs but I don’t know them.